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Firstly, we are all immediate consumers in search of immediate gratification and online chat programs help the customer achieve instant satisfaction. We expect this when we call a company with a physical storefront so we expect this with online companies as well.

Secondly, its cheaper and very cost-effective for smaller companies that cant afford a toll-free phone service such as a 1800 number. For a set fee every month depending on how many hits a site has, you can tailor your business expenses to the amount of customers you have. It allows you to build your costs as you build your business.

Thirdly, it increases the user-friendliness of your site. It allows your customers to see that there really is a person behind that computer screen. We all know that people love face-to-face communication!

Fourthly, customers dont have to wait for a response via e-mail. Customer service and support is immediate. If you want to know if a store has the item you want in stock or if you have a problem with your order you can get help immediately!

Finally, using a system like this increases the credibility of your business. Customers know they can reach you at any time and your business truly becomes global even when its night-time and youre at home but online and a customer across the world wants to ask you a question you can answer it! The time constraints of global trading have become a thing of the past!

About the author Gabrielle Edwards runs her own online organic skincare store which uses Prospector, a new web-based online chat system developed in Australia and utilizes .NET technology to deliver superior chat capabilities and unrivalled customer service. For more information, please visit: www.websiteprospector.com