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The next time you plan your poster printing project, you need to make a decision on what kind of printing method you are going to use. In addition to the graphic designers, writers, poster printing design, and layout, you also have to plan what is the most appropriate printing technique for your budget.

So what will it be- offset printing or digital printing? Lets talk about offset printing.

Offset poster printing, according to Wikipedia, is the most widely used printing method of today. This type of poster printing technique uses a plate then a rubber blanket to transfer your inked image to the printing surface, hence, the word offset. Offset poster printing is often used along with the lithographic process (which is another story altogether). This process involves a flat image carrier wherein the ink used for the image is taken from the ink rollers. The non-printing area, on the other hand, attracts a film of water, keeping it free from ink.

For one thing, the reason why offset poster printing is very popular compared to the other printing techniques, is that this method provides you with excellent quality image which is consistent throughout your poster printing job. Your poster printing project would come out with sharper and clearer graphics and text due to the rubber blankets capacity to conform to the printing surface.

Second, using offset printing for your poster printing job gives you a much faster lead time to finish because the printing plates used is quick and easy to produce.

And third, the offset printing method provides a longer lasting poster printing plate.

Generally, the offset poster printing method is the most commonly used commercial printing because of its efficiency and high quality results for poster printing jobs that require high volume production.

Despite the advent of digital printing presses currently available, it is really more expensive to use this kind of poster printing production method. In addition, digital printers have not been able to equal the offset printing presses capacity to produce the total volume of print materials they are able to turn out.

With many innovative offset presses utilizing a system of computer-to-plate nowadays, it is more cost effective for business owners to take advantage of the excellent quality results that this type of method can give to their poster printing jobs. Its no wonder therefore, that despite the advent of digital printing presses in the market today, the offset printing presses get the jobs hands down.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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