How To Be a Successful Wedding Photographer
People comment to me all the time about the fact that I must just love what I do. The truth is absolutely I do. Wedding photography has changed drastically over the last 10 years and I am excited and grateful to be part of such an exciting industry.
Of course being successful in this industry takes a lot more than just knowing how to take great shots. Vancouver has become one of Canada's must competitive markets and staying on top takes constant effort and dedication.
The thing about wedding photography is that pretty much anyone can get a camera, put out an ad in the local wedding directory and get a few phone calls. That's the beauty of this industry. It's ready made. It's assumed by most that you need a photographer at a wedding. Budgets automatically include photography services so all that is needed is to ensure your visibility to an ever changing audience. Only once in my career have I had a repeat bride.
This is where the real effort comes in. Aside from producing great work which actually comes naturally to most photographers I know marketing is the most challenging work. It's important to define your ideal client and approach it with that in mind. Knowing your audience will determine pricing, which product to carry and which avenues are best suited to advertise your service and reach the brides you want to attract.
What are some must haves'? A well designed and easy to use website is first. Everyone knows the internet is the best tool for both supplier and consumers. Use it. Once your site is designed and looks hot hire the right people to get that site placed where people will see it when searching for Vancouver wedding photographers.
Offer a unique product that will separate yourself from the rest. Figure out what it is that you are offering that is different and exciting and market that. If you don't stand out you will simply blend into an ever growing mass of average wedding photographers.
Under promise and over deliver. We've all heard this a million times but giving great service is what makes people talk. I hear so many stories from my brides about vendors who seem to care very little about them. It's as though these vendors have taken their brides for granted. A wedding is one of the most important events in a woman's life and they want to feel special. Help them feel that way by giving them 110%. Your clients will be excited and grateful and will rave about you to their friends and family.
Vancouver brides are very wise and informed shoppers. With the resources Vancouver's wedding industry has provided brides learn what to look for and where to find the best photographers this city has to offer. That's why it takes more than just a phone number, website and a couple of ads to ensure a long and successful career in Vancouver's wedding industry.
Elizabeth Soergel is a Vancouver BC based wedding and portrait photographer with over 10 years of experience.
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